Scott Newnam

The technology is in place to make wireless iTV happen today. If we provide real value to the end consumer, and the carriers and networks recognize each other's value and allow each to profit, we can do it. It has become a truism that consumer adoption of new technologies is contingent upon the availability of highly valued services, applications, and content. Television industry history reminds us that widespread adoption of color TVs ­ and several years later, cable TV services ­ did not occur until compelling programming was available. Analogous examples abound in the wireless industry, where compelling applications are driving mass adoption in certain geographic markets. For example, Japanese carrier J-Phone successfully leveraged the Sha-Mail picture messaging service to attract five million new subscribers in less than one year. Compelling content can be deli... (more)